Header bidding

Header Bidding Technology

Header bidding is a new technology that allows the publisher to create additional RTB (Real Time Bidding) competition between demand partners As a publisher, we are used to building the traditional waterfall. We use DFP, enable dynamic allocation and we are good to go. As Google’s Ad Exchange (AdX) bids against everything running in your DFP and fills all

Header Bidding - Adnimation

Facebook Starting To Use Header Bidding

Facebook’s Audience Network is testing header bidding technology. This enables ad exchanges to compete against each other for ad space on other websites. Facebook is testing header bidding on both mobile and video ads.