Maor

Maor co-founded Adnimation after a successful stint as VP Digital of the Jerusalem Post Group, where he more than doubled readership and earnings. His vast experience in digital publishing and monetization spans over a decade, including as the VP of the Zap Group. He attended both The Open University and Bar Ilan University where he received his first and second degrees in business. With a shared goal of helping companies focus on their content without worrying about the ads, he helped turn Adnimation into the fast-growing, successful company it is today. Overseeing the day-to-day operations, he also helps us keep our proper nutrition in the office. When he is not in front of his four monitors, Maor can be found riding his bicycle faster and farther than the average car.

New Mobile ATF Policy Change For Mobile

Google Just announced their mobile web strategy Google’s Mobile Strategy – until today it was forbidden to add a medium rectangle ATF on mobile sites. From today Google announced that publishers can add an ATF medium rectangle as part of the mobile web strategy. How to do it right? Recommendation: Google still doesn’t recommend having 300×250 banner

Native InFeed ads

Google Just Announce On Native InFeed ads

Native InFeed ads are the newest feature from Google Publishers who are using Google Adsense and ADX can create various types of ads, depending on their product type Display Mobile In-app Video Games The newest feature is for the display product, and it is now enabled for some premium ADX and Adsense sellers. The benefits of InFeed ads: A new

Website monetization

Website Monetization – Definitions

Web site monetization is a very general term. In this article we will try to simplify and learn what are the definitions behind that. First, let’s start with the simple terms: CPM – Cost per mille, the amount of dollars that you will get per thousand impressions. CPC – Cost per click, amount of dollars that you will get

Header bidding

Header Bidding Technology

Header bidding is a new technology that allows the publisher to create additional RTB (Real Time Bidding) competition between demand partners As a publisher, we are used to building the traditional waterfall. We use DFP, enable dynamic allocation and we are good to go. As Google’s Ad Exchange (AdX) bids against everything running in your DFP and fills all

Adnimation Monetization

Monetization – What Is It?

Monetization – What Is It? Monetization is used to mean the ability to generate a revenue through your Web site or blog. You can monetize your website in different forms, affiliate programs, electronic commerce, premium content, Advertising or any form of revenue generation. Here is how you can do monetization to your site without hurting the UI. Many

Ad networks - Adnimation

Demand Partners – Top Ad Networks

Ad Networks – So many of them, how do we choose the right one? Ad Networks – In our developing world we see many ad networks rise and fall every day, yet some of them perform well and the rest, let’s just say that we need to stay away from them. First, lets talk about the

DFP with Adnimation

DFP – Double Click For Publishers

DFP – the most powerful tool to manage your inventory As a publisher we need to decide how to allocate the impression between our campaigns. The DFP can help us decide. Using special setups you can learn how to maximize your revenue by using this powerful tool. How does the DFP work? First, we need to

A New Mode – Monetization Case study

Web Mite Monetization – A New Mode  Case Study ANM is an entertainment site that includes two types of content. The site includes a regular content site with articles about relationships and dating. In addition to the articles the site also has a quiz site with questions relating to dating and relationships, real monetization challenge.