Human Storytelling vs. AI in CTV Creative: Why Authenticity Still Wins
Generative AI can now crank out video ad creatives at unprecedented speed and scale – especially in Connected TV (CTV) advertising – but there’s a…
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Mobile Optimization in 2025: Turning Every Tap Into Revenue
Mobile is no longer the “second screen.” It’s the first stop for news, entertainment, and commerce, and it accounts for over two-thirds of all US…
Why Structured Data Is Your AI Visibility Secret Weapon
As a digital publisher, you might have noticed something new in search results: direct answers generated by AI. More than ever, readers get what they…
The Uncertainty Impacting Ad Spend, and What Publishers Can Do About It
Publishers are facing a new wave of market turbulence: trade policy shifts, tariff concerns, and broad economic instability are forcing advertisers to rethink their commitments.…
Ad Variety: How to Build a Diverse Influx of Revenue Streams
Digital publishers are facing a stark new reality: relying on one stream for ad revenue can no longer sustain long-term business growth. From shrinking search…
Summer Ad Performance: What Publishers Should Know (and Do)
As temperatures climb, so do the challenges for digital publishers. Summer months bring vacations, outdoor activities, and unpredictable browsing habits — all of which can…
The AI Wave Is Here: Are You Ready?
For years, digital publishers have worked within a familiar framework. You produced great content, optimized it with the right keywords, earned backlinks, and watched your…
Looping In Revenue: How Loop Media Scaled CTV & DOOH Monetization with Adnimation
Loop Media (NYSE: LPTV) is a leader in CTV streaming for out-of-home entertainment, delivering music videos, news, sports, and more across more than 150,000 screens…
Picture-Perfect Profits: The Phoblographer’s Ad Revenue Evolution through Adnimation
Oftentimes, the best ideas that disrupt an industry happen when groundbreaking entrepreneurs face career setbacks. This is certainly true for Chris Gampat, Editor-in-Chief, Publisher, and…
What the Oscars, Grammys, and All of the 2025 Awards Season Taught Us About CTV Ad Spend
Somewhere over the rainbow, millions tuned in to watch Ariana and Cynthia introduce Hollywood’s biggest night with a tear-jerking rendition of some of the best…
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