Native Video Ads: Where Storytelling Meets Monetization
Native video advertising has surged as publishers and brands seek more authentic, engaging ways to capture attention without disrupting the user experience. Compared to traditional…
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Getting Started with Programmatic CTV: A Practical Toolkit
If you’re a digital publisher stepping into programmatic CTV for the first time, welcome! This is your prime opportunity for revenue optimization and diversification. Streaming…
Human Storytelling vs. AI in CTV Creative: Why Authenticity Still Wins
Generative AI can now crank out video ad creatives at unprecedented speed and scale – especially in Connected TV (CTV) advertising – but there’s a…
Mobile Optimization in 2025: Turning Every Tap Into Revenue
Mobile is no longer the “second screen.” It’s the first stop for news, entertainment, and commerce, and it accounts for over two-thirds of all US…
Why Structured Data Is Your AI Visibility Secret Weapon
As a digital publisher, you might have noticed something new in search results: direct answers generated by AI. More than ever, readers get what they…
The Uncertainty Impacting Ad Spend, and What Publishers Can Do About It
Publishers are facing a new wave of market turbulence: trade policy shifts, tariff concerns, and broad economic instability are forcing advertisers to rethink their commitments.…
Ad Variety: How to Build a Diverse Influx of Revenue Streams
Digital publishers are facing a stark new reality: relying on one stream for ad revenue can no longer sustain long-term business growth. From shrinking search…
Summer Ad Performance: What Publishers Should Know (and Do)
As temperatures climb, so do the challenges for digital publishers. Summer months bring vacations, outdoor activities, and unpredictable browsing habits — all of which can…
The AI Wave Is Here: Are You Ready?
For years, digital publishers have worked within a familiar framework. You produced great content, optimized it with the right keywords, earned backlinks, and watched your…
Looping In Revenue: How Loop Media Scaled CTV & DOOH Monetization with Adnimation
Loop Media (NYSE: LPTV) is a leader in CTV streaming for out-of-home entertainment, delivering music videos, news, sports, and more across more than 150,000 screens…
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With us, you can soon be selling the same ad space for higher prices.