Ad Variety: How to Build a Diverse Influx of Revenue Streams
Digital publishers are facing a stark new reality: relying on one stream for ad revenue can no longer sustain long-term business growth. From shrinking search…
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Summer Ad Performance: What Publishers Should Know (and Do)
As temperatures climb, so do the challenges for digital publishers. Summer months bring vacations, outdoor activities, and unpredictable browsing habits — all of which can…
The AI Wave Is Here: Are You Ready?
For years, digital publishers have worked within a familiar framework. You produced great content, optimized it with the right keywords, earned backlinks, and watched your…
Looping In Revenue: How Loop Media Scaled CTV & DOOH Monetization with Adnimation
Loop Media (NYSE: LPTV) is a leader in CTV streaming for out-of-home entertainment, delivering music videos, news, sports, and more across more than 150,000 screens…
Picture-Perfect Profits: The Phoblographer’s Ad Revenue Evolution through Adnimation
Oftentimes, the best ideas that disrupt an industry happen when groundbreaking entrepreneurs face career setbacks. This is certainly true for Chris Gampat, Editor-in-Chief, Publisher, and…
What the Oscars, Grammys, and All of the 2025 Awards Season Taught Us About CTV Ad Spend
Somewhere over the rainbow, millions tuned in to watch Ariana and Cynthia introduce Hollywood’s biggest night with a tear-jerking rendition of some of the best…
Google Cookies: Still Cooking, or Off the Menu?
For years, publishers have been preparing for a world without third-party cookies. Google’s ongoing delays in deprecating cookies on Chrome have given the industry more…
Boosting Page Speed: Essential Strategies for Faster Load Times and Higher Revenue
As any owner of a digital publishing site would know, page speed is a make-it-or-break-it moment in terms of revenue potential. A slow-loading website frustrates…
The Rise of Voice Search: What It Means for Digital Publishers in 2025
Oftentimes when we as consumers are searching for an answer, we now treat our devices like we would any human. We don’t type a question…
Increasing Organic Traffic: How-To for Publishers
Generative AI may be transforming content strategies for every industry imaginable, but one thing remains clear – content is still king. Organic traffic is the…
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