eCPM, RPM, RPS – What Does it all Mean, and Why Does it Matter?
Metrics are key to understanding and optimizing revenue potential, but with all the different acronyms one can research, it’s hard to know which metrics matter.…
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Is AI Killing My Traffic? Maybe.
Do you remember when e-books were first introduced to mainstream consumers? 2006 marked a pivotal moment for the e-book industry when the Sony Reader launched,…
7 Ways to Increase AdSense Revenue in Q4 2024
In the fourth quarter of 2024, marketers anticipate that sales growth will outpace advertising spending. Despite concerns about economic conditions, brands are leveraging strategic spending…
2025 AdTech Forecast: 25 Trends You Can’t Ignore
In 2025, the digital advertising landscape will undergo dramatic changes fueled by technological advancements and evolving consumer behavior. For publishers, this means that unlocking new…
Finding the Best Freestar Alternative: Why Adnimation is the Superior Choice for Publishers
In the fast-paced world of digital advertising, choosing the right monetization partner can make or break a publisher’s revenue potential. As publishers become increasingly dissatisfied…
Google June 2024 Spam Update – What You Need to Know
Another Google spam update is underway. On June 20, 2024, Google announced the release of a new spam update, which is scheduled to roll out…
CPMs for Interstitial Ads: How Much Do Interstitial Ads Pay?
What are the CPMs for interstitial ads? This is by far the most common question we get from publishers who are interested in interstitial ads.…
Google Certified Publishing Partner (GCPP) List – Where to Find It
You want to work with a Google Certified Publishing Partner (GCPP), but can’t find the list? We got you covered. In this article, we’ll not…
Loop Media Announces Partnership with Adnimation to Increase CTV Ad Revenue
Leading digital out-of-home (DOOH) CTV platform for businesses partners with Adnimation to increase ad revenue and diversify demand sources TEL AVIV, Israel & BURBANK, Calif.,…
5 Best Ad Servers for CTV Publishers in 2024
As a CTV publisher, navigating the crowded market of CTV ad servers can feel overwhelming, especially when the right choice can significantly impact your revenue.…
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