How To Add an Ads.Txt File in WordPress
Before ads can be served on your site, you will need to add the ads.txt file so that buyers can crawl it and validate your…
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Invalid Traffic: How Publishers Can Detect and Prevent It
Invalid traffic is an incredibly frustrating aspect of programmatic advertising. At best, it harms your revenue. At worst, it can get your site banned from…
Help! What on Earth is an Ad Server? A – Z Guide
If you’re a publisher trying to better understand ad servers, you’ve come to the right place. Ad servers play a pivotal role in the programmatic…
Header Bidding vs Waterfall | Differences Explained
If you’re here, it’s likely because you have heard the terms header bidding and waterfall tossed around as methods to optimize your ad revenue. Header…
How To Generate Revenue from Audio Ads with Text-To-Speech
An ad unit that also provides an added value to users? It sounds too good to be true, we know. But believe us, it is.…
10 Best Publift Alternatives for Publishers in 2024
Publift has many great qualities, but it might not be suitable for every publisher. That’s why we created this list of the best Publift alternatives…
Adnimation President Tomer Treves Talks CTV
Co-Founder and President of Adnimation, Tomer Treves, discusses the world of CTV monetization, access to Google’s CTV demand, and how CTV publishers can maximize their…
SSPs vs DSPs | What On Earth Is the Difference?
Ad tech terminology is confusing. Add in the seemingly endless number of ad tech acronyms, and it gets even more confusing. In this article, we…
What IAB’s New Video Ad Classification Means for Publishers
The Interactive Advertising Bureau (IAB) Tech Lab has introduced a revised set of specifications for video ads, changing the definition of instream and outstream ads…
Exclusive Interview with Adnimation CEO Maor Davidovich in The World Financial Review
Adnimation Co-Founder and CEO, Maor Davidovich, recently shared his insights on Adnimation and on the advertising industry as a whole in an exclusive interview with…
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