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How TheSchoolRun Increased its RPM by 221% with Adnimation

Case Studies
How TheSchoolRun Increased its RPM by 221% with Adnimation
TheSchoolRun is an absolute must for primary-school parents who want to help their children with their education. The website offers a vast array of resources,…

Video Header Bidding: A Must-Have for Publishers

Ad Technology, Header Bidding
Video Header Bidding
If you’re serving video ads on your site, then video header bidding is a must. Similar to header bidding for display ads, video header bidding…

Rewarded Video Ads for Websites: A-Z Guide for Publishers

Ad Technology
Rewarded Video Ads for Websites
Rewarded video ads are an innovative advertising strategy that’s a win-win-win for the publisher, user, and advertiser. While the popularity of rewarded video ads has…

Top 10 Next Millennium Alternatives for Publishers in 2024

Monetization, Publishers
Choosing the right ad management company is one of the most important decisions for your business as a publisher. While Next Millennium is a solid…

What on Earth is Prebid? What Publishers Need to Know

Ad Technology, Header Bidding
Prebid revolutionized the programmatic advertising industry when it burst onto the scene in 2015. Still today, it remains the go-to header bidding solution for millions…

10 Best BuySellAds Alternatives for Publishers in 2024

Monetization, Publishers
Top 10 Best BuySellAds Alternatives for Publishers
As a publisher, choosing the right ad management company is one of the most important decisions for your business. BuySellAds is a veteran ad tech…

What Google’s New CMP Requirement Means for Publishers

Monetization
What Google’s New CMP Requirement Means for Publishers
Google recently announced new consent management platform (CMP) requirements for serving ads in the European Economic Area (EEA) and the United Kingdom. According to the…

What is Page RPM And How to Improve It | A Publisher’s Guide

Monetization
What is Page RPM And How to Improve It A Publisher’s Guide
As a publisher, page RPM is one of the most important metrics needed to accurately measure your site’s ad revenue performance. In this article, we…

How To Add an Ads.Txt File in WordPress

Monetization
Before ads can be served on your site, you will need to add the ads.txt file so that buyers can crawl it and validate your…

Invalid Traffic: How Publishers Can Detect and Prevent It

Monetization
Invalid Traffic - How publishers can detect and prevent it
Invalid traffic is an incredibly frustrating aspect of programmatic advertising. At best, it harms your revenue. At worst, it can get your site banned from…

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