Getting Started with Programmatic CTV: A Practical Toolkit
If you’re a digital publisher stepping into programmatic CTV for the first time, welcome! This is your prime opportunity for revenue optimization and diversification. Streaming…
OTT & CTV
Human Storytelling vs. AI in CTV Creative: Why Authenticity Still Wins
Generative AI can now crank out video ad creatives at unprecedented speed and scale – especially in Connected TV (CTV) advertising – but there’s a…
What the Oscars, Grammys, and All of the 2025 Awards Season Taught Us About CTV Ad Spend
Somewhere over the rainbow, millions tuned in to watch Ariana and Cynthia introduce Hollywood’s biggest night with a tear-jerking rendition of some of the best…
Video Ads for Publishers: Everything You Need to Know to Monetize Effectively
Video advertising has become one of the most powerful tools for publishers to boost revenue and enhance user engagement. As advertisers shift their budgets toward…
Loop Media Announces Partnership with Adnimation to Increase CTV Ad Revenue
Leading digital out-of-home (DOOH) CTV platform for businesses partners with Adnimation to increase ad revenue and diversify demand sources TEL AVIV, Israel & BURBANK, Calif.,…
5 Best Ad Servers for CTV Publishers in 2024
As a CTV publisher, navigating the crowded market of CTV ad servers can feel overwhelming, especially when the right choice can significantly impact your revenue.…
Google PAL SDK for CTV and OTT – What You Need to Know
The world of Connected TV (CTV) and Over-the-Top (OTT) streaming is booming, and with it, the demand for effective and efficient ways to monetize these…
The Best Way to Monetize Your Roku Channel With Ads
Don’t worry, this is not one of those typical blog posts with useless background information that you already know. You have a great Roku channel…
Adnimation President Tomer Treves Talks CTV
Co-Founder and President of Adnimation, Tomer Treves, discusses the world of CTV monetization, access to Google’s CTV demand, and how CTV publishers can maximize their…
5 Best CTV SSPs for Publishers in 2024
With a plethora of CTV SSPs available in the market, choosing the right one can be a daunting task for CTV publishers. Choosing the right…
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