What Publishers Need to Know about Google Analytics 4 (GA4)
Good-bye, Universal Analytics! On July 1, 2023, Google Universal Analytics will officially stop processing data, ushering in the era of Google Analytics 4 (GA4). Above…
Publishers
10 Best Publift Alternatives for Publishers in 2024
Publift has many great qualities, but it might not be suitable for every publisher. That’s why we created this list of the best Publift alternatives…
Top 10 Best Monumetric Alternatives for Publishers in 2024
As a publisher, it’s essential to choose the right monetization company. While Monumetric offers a monetization solution for publishers, it may not be the perfect…
Ad Floor Prices – How Publishers Can Earn More Money
The goal of advertisers and publishers are incompatible. Advertisers want to pay as little as possible for their ads, while publishers want them to pay…
$9M Theft from Ezoic Is a Wake-Up Call for Ad Tech Industry
This week, Business Insider reported that a salesman at Ezoic was arrested by the FBI for stealing $9 million from the company. According to the…
Adnimation’s Tomer Treves on The Programmatic Digest Podcast
Adnimation’s Co-Founder and President, Tomer Treves, was featured on the Programmatic Digest Podcast to discuss the publisher’s side of programmatic advertising. You can watch the…
Top 10 Best AdThrive Alternatives for Publishers in 2024
As a publisher, choosing the right monetization partner is crucial for the success of your ad revenue. AdThrive is a popular option, but it may…
Top 10 Best Mediavine Alternatives for Publishers in 2024
Mediavine is a great company, but they aren’t the only option. If you’re in search of a Mediavine alternative, look no further. Here is a…
Should You Outsource Your Ad Ops? Pros and Cons
As a publisher, you know how important ad revenue is for your business. But ad ops can be a time-consuming and complex task, and many…
Yahoo Shuts Down Its SSP | What It Means for Publishers
It’s official – Yahoo is shutting down its supply-side platform (SSP). Yahoo notified its partnering publishers and monetization companies that it is shuttering its SSP…
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