Publishers

What Publishers Need to Know about Google Analytics 4 (GA4)

Publishers
Good-bye, Universal Analytics! On July 1, 2023, Google Universal Analytics will officially stop processing data, ushering in the era of Google Analytics 4 (GA4). Above…

10 Best Publift Alternatives for Publishers in 2024

Monetization, Publishers
Publift has many great qualities, but it might not be suitable for every publisher. That’s why we created this list of the best Publift alternatives…

Top 10 Best Monumetric Alternatives for Publishers in 2024

Monetization, Publishers
Best Monumetric Alternatives for Publishers
As a publisher, it’s essential to choose the right monetization company. While Monumetric offers a monetization solution for publishers, it may not be the perfect…

Ad Floor Prices – How Publishers Can Earn More Money

Publishers
Ad Floor Prices
The goal of advertisers and publishers are incompatible. Advertisers want to pay as little as possible for their ads, while publishers want them to pay…

$9M Theft from Ezoic Is a Wake-Up Call for Ad Tech Industry

Publishers
Security picture
This week, Business Insider reported that a salesman at Ezoic was arrested by the FBI for stealing $9 million from the company. According to the…

Adnimation’s Tomer Treves on The Programmatic Digest Podcast

Publishers
Tomer Treves Programmatic Digest Podcast
Adnimation’s Co-Founder and President, Tomer Treves, was featured on the Programmatic Digest Podcast to discuss the publisher’s side of programmatic advertising. You can watch the…

Top 10 Best AdThrive Alternatives for Publishers in 2024

Monetization, Publishers
Best Adthrive Alternatives for Publishers
As a publisher, choosing the right monetization partner is crucial for the success of your ad revenue. AdThrive is a popular option, but it may…

Top 10 Best Mediavine Alternatives for Publishers in 2024

Monetization, Publishers
Top 10 Best Mediavine Alternatives for Publishers
Mediavine is a great company, but they aren’t the only option. If you’re in search of a Mediavine alternative, look no further. Here is a…

Should You Outsource Your Ad Ops? Pros and Cons

Publishers
As a publisher, you know how important ad revenue is for your business. But ad ops can be a time-consuming and complex task, and many…

Yahoo Shuts Down Its SSP | What It Means for Publishers

Demand Partners, Publishers
Yahoo Shuts down SSP
It’s official – Yahoo is shutting down its supply-side platform (SSP). Yahoo notified its partnering publishers and monetization companies that it is shuttering its SSP…

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