Why Static Floor Pricing Is Officially Dead (And What Replaced It)
Static floor pricing had a good run. But in today’s AI-fueled world, manual bids can’t keep up with ad revenue targets. Demand shifts by the…
Blog
Why January Ad Monetization Slumps (and How to Beat It)
Every year, digital publishers brace for the inevitable “January slump” in ad revenue. After the frenzy of Q4 holiday advertising, January often brings the lowest ad rates and…
26 Digital Ad Trends for 2026
What’s Really Driving Publisher Revenue in 2026? AI is reshaping how audiences find and engage with content, CTV is devouring traditional TV budgets, and the…
From Inspiration to Optimization: DIY Photography’s Ad Revenue Evolution Through Adnimation
The most influential digital platforms are born from a blend of passion, expertise, and a desire to elevate an entire creative community. Such was the…
Q4 Matters Most. Make It Count: Adnimation’s Impact on Q4 Performance for Digital Publishers
The holiday season often represents a make-it-or-break-it moment for digital publishers. During this quarter, advertisers dramatically increase their spending to capture holiday shoppers. Q4 2024…
Future-Proofing Publisher Revenue: A Year-End Playbook for Diversification
As 2025 winds down, digital publishers are staring down a tough ad market: Tight CPMs, cookie deprecation, and shifting buyer behaviors are going to make…
Native Video Ads: Where Storytelling Meets Monetization
Native video advertising has surged as publishers and brands seek more authentic, engaging ways to capture attention without disrupting the user experience. Compared to traditional…
Getting Started with Programmatic CTV: A Practical Toolkit
If you’re a digital publisher stepping into programmatic CTV for the first time, welcome! This is your prime opportunity for revenue optimization and diversification. Streaming…
Human Storytelling vs. AI in CTV Creative: Why Authenticity Still Wins
Generative AI can now crank out video ad creatives at unprecedented speed and scale – especially in Connected TV (CTV) advertising – but there’s a…
Mobile Optimization in 2025: Turning Every Tap Into Revenue
Mobile is no longer the “second screen.” It’s the first stop for news, entertainment, and commerce, and it accounts for over two-thirds of all US…
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