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Help! What on Earth is an Ad Server? A – Z Guide

Ad Technology
What is ad server
If you’re a publisher trying to better understand ad servers, you’ve come to the right place. Ad servers play a pivotal role in the programmatic…

Header Bidding vs Waterfall | Differences Explained

Ad Technology, Header Bidding
Header bidding vs waterfall
If you’re here, it’s likely because you have heard the terms header bidding and waterfall tossed around as methods to optimize your ad revenue. Header…

How To Generate Revenue from Audio Ads with Text-To-Speech

Ad Technology, Monetization
Audio ads text to speech
An ad unit that also provides an added value to users? It sounds too good to be true, we know. But believe us, it is.…

10 Best Publift Alternatives for Publishers in 2024

Monetization, Publishers
Publift has many great qualities, but it might not be suitable for every publisher. That’s why we created this list of the best Publift alternatives…

Adnimation President Tomer Treves Talks CTV

OTT & CTV
CTV Monetization for Publishers - How to Maximize CTV Ad Revenue
Co-Founder and President of Adnimation, Tomer Treves, discusses the world of CTV monetization, access to Google’s CTV demand, and how CTV publishers can maximize their…

SSPs vs DSPs | What On Earth Is the Difference?

Ad Technology, Monetization
Ad tech terminology is confusing. Add in the seemingly endless number of ad tech acronyms, and it gets even more confusing. In this article, we…

What IAB’s New Video Ad Classification Means for Publishers

Monetization
IAB New Video Ad Classification
The Interactive Advertising Bureau (IAB) Tech Lab has introduced a revised set of specifications for video ads, changing the definition of instream and outstream ads…

Exclusive Interview with Adnimation CEO Maor Davidovich in The World Financial Review

Press
Adnimation Co-Founder and CEO, Maor Davidovich, recently shared his insights on Adnimation and on the advertising industry as a whole in an exclusive interview with…

Google AdX vs AdSense: Which One Will Make You More Money?

Adsense, AdX (Ad Exchange)
Google AdSense vs AdX
I want to earn more from ads on my website but I’m not sure which monetization tool yields higher ad revenue – AdX or AdSense?…

Native vs Display Ads | What’s Better for Publishers?

Monetization
Native ads and display ads are two of the most popular ad formats. But what’s the difference between them and which ones are better for…

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