Posts by Adnimation Team

Hybrid Header Bidding Increases Revenue by 18%, New Research Finds

Header Bidding
Hybrid Header Bidding Increases Revenue for Publishers by 18%
Hybrid header bidding, an innovative technology that blends client-side and server-to-server header bidding strategies, has been shown to significantly increase revenue for publishers, MarTech Series…

OTT Monetization for Publishers: It’s Easier Than You Think

OTT & CTV
OTT Monetization for Publishers It’s Easier Than You Think
As OTT content and CTVs gain popularity, publishers are looking to profit from this expanding market through ad monetization. While this might sound like a…

What Is Google Ad Manager? Everything Publishers Need to Know

Ad Manager
What is Google Ad Manager Everything Publishers Need to Know
Google Ad Manager (GAM) is the world’s most popular ad management platform, and for good reason. GAM is a powerful tool that helps you optimize…

The Complete OTT Monetization Guide for Publishers

OTT & CTV
The Complete OTT Monetization Guide for Publishers
As a publisher specializing in over-the-top (OTT) content, you are already fully aware of the power and potential of OTT and CTV. That being said,…

What Is Google AdX (Google Ad Exchange)? The Complete Guide

AdX (Ad Exchange)
What Is Google AdX Google Ad Exchange - The Complete Guide
As a publisher, you know how important it is to monetize your content effectively. Google Ad Exchange, better known as Google AdX, is a powerful…

5 Ways Publishers Can Prevent Ad Blockers

Ad Technology, Monetization
5 Ways Publishers Can Prevent Ad Blockers
For publishers, ad blockers are incredibly frustrating. On the one hand, users want to enjoy the free content that you provide. On the other hand,…

What is a Google Certified Publishing Partner (GCPP)?

Ad Manager, Adsense, AdX (Ad Exchange), Monetization
GCPP - What is a Google Certified Publishing Partner
If you’re a publisher looking to maximize your ad revenue, it’s likely that you’ve encountered the term Google Certified Publishing Partner, or GCPP. GCPP is…

Adnimation Awarded Top-Level Status as Google Certified Publishing Partner (GCPP)

Press
Adnimation Awarded Google Certified Publishing Partner (GCPP) Status
We are excited to announce that Google has invited us to join its prestigious Google Certified Publishing Partner (GCPP) program! In being accepted into the…

The Ultimate CTV Monetization Guide for Publishers

OTT & CTV
The Ultimate CTV Monetization Guide for Publishers
As a CTV publisher, you are well aware of the impact and potential of CTV, smart TV, and over-the-top (OTT) streaming in the digital advertising…

Adnimation Co-Founder Talks Plans for Growth With MergerMarket

Monetization, OTT & CTV, Press
Adnimation Talks Business Strategy and Future Plans in MergerMarket
In a feature interview with MergerMarket, a top business intelligence service with the world’s largest collection of M&A journalists, Adnimation President and Co-Founder Tomer Treves…

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