Adnimation’s Study on Efficacy of Interstitial Ads Featured in AdMonsters
A new Adnimation study that provides concrete data on the efficacy of interstitial ads was recently featured in AdMonsters. Our study analyzed data from 50…
Posts by Adnimation Team
CTV Ads: Why Advertisers Are Willing to Pay Such High CPMs
CTV, smart TV, and OTT platforms are taking the world by storm, and advertisers are noticing. CPMs for CTV ads are incredibly high and often…
Adnimation’s CTV Monetization Solution Featured in Forbes
Adnimation’s technological developments in the world of CTV and OTT monetization were the subject of an article featured on Forbes.com. Written by veteran tech journalist…
New for Publishers: Google’s Reader Revenue Product (Paywall)
Google started rolling out its new “reader revenue product,” which offers select publishers the ability to implement a contribution or subscription model (paywall) on their…
A Cookieless World: How Publishers Can Adapt to This Inevitable Reality
The world of online publishing is rapidly changing, and one of the biggest shifts on the horizon is the move towards a world without third-party…
Interstitial Ads: Pros and Cons for Publishers
If you’re a publisher, you’re always looking for new ways to generate more revenue from your website or mobile app. After all, generating revenue is…
Google’s New Side Rail Ads – A Publisher’s Guide
Google recently announced the launch of ‘side rail ads,’ a new ad format for AdSense that sticks to the sides of pages as users scroll.…
RPM vs CPM: What Publishers Need to Know
If you’re a publisher, you’ve likely heard the terms RPM and CPM used as metrics to measure ad revenue. In fact, they are often used…
5 Ways to Avoid Banner Blindness | A Publisher’s Guide
Banner blindness, also known as ad blindness, is one of the biggest challenges facing publishers and advertisers alike. For advertisers, banner blindness means that potential…
CTV Publishers – Why Choosing the Right Ad Monetization Solution is Critical
It’s no secret that the way we consume media has changed dramatically in recent years. With the advent of Connected TV (CTV), Smart TV, and…
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