CTV Ads: Why Advertisers Are Willing to Pay Such High CPMs
CTV, smart TV, and OTT platforms are taking the world by storm, and advertisers are noticing. CPMs for CTV ads are incredibly high and often…
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The Ultimate Guide to Ad Monetization Terminology for Publishers in 2024
The world of ad tech and website monetization is vast and complex, even for the most experienced publisher. This guide of ad monetization terminology will…
Adnimation’s CTV Monetization Solution Featured in Forbes
Adnimation’s technological developments in the world of CTV and OTT monetization were the subject of an article featured on Forbes.com. Written by veteran tech journalist…
A Cookieless World: How Publishers Can Adapt to This Inevitable Reality
The world of online publishing is rapidly changing, and one of the biggest shifts on the horizon is the move towards a world without third-party…
Interstitial Ads: Pros and Cons for Publishers
If you’re a publisher, you’re always looking for new ways to generate more revenue from your website or mobile app. After all, generating revenue is…
Google’s New Side Rail Ads – A Publisher’s Guide
Google recently announced the launch of ‘side rail ads,’ a new ad format for AdSense that sticks to the sides of pages as users scroll.…
RPM vs CPM: What Publishers Need to Know
If you’re a publisher, you’ve likely heard the terms RPM and CPM used as metrics to measure ad revenue. In fact, they are often used…
5 Ways to Avoid Banner Blindness | A Publisher’s Guide
Banner blindness, also known as ad blindness, is one of the biggest challenges facing publishers and advertisers alike. For advertisers, banner blindness means that potential…
The #1 Monetization Mistake That Loses Publishers Ad Revenue
Since 2013, we at Adnimation have been helping hundreds of publishers increase their ad revenue. And while publishers come in many different shapes and sizes, there are…
CTV Publishers – Why Choosing the Right Ad Monetization Solution is Critical
It’s no secret that the way we consume media has changed dramatically in recent years. With the advent of Connected TV (CTV), Smart TV, and…
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