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Ad Networks vs Ad Exchanges | What Publishers Need to Know

Ad Technology
Ad Networks vs Ad Exchanges
Ad tech is complex. And when something is complex, terms often get confused or misunderstood. A perfect example of this is the confusion between ad…

OTT Ads: Why Advertisers Are Willing to Pay Such High CPMs

OTT & CTV
OTT Ads Why Advertisers Are Willing to Pay Such High CPMs
The popularity of OTT content, CTVs, and smart TVs is surging, and advertisers are taking notice. CPMs for OTT ads are remarkably high, often surpassing…

8 Tips to Improve Ad Viewability | A Guide for Publishers

Monetization
How to improve ad viewability
Ad viewability is one of the most crucial aspects affecting your ad revenue. After all, if users can’t see the ads on your site, advertisers…

Google MCM Program: Everything You Need to Know

Ad Manager
Google MCM Program
Google’s Multiple Customer Management (MCM) program is a powerful tool that enables publishers to access Google AdX via a third-party partner. If you’re a small,…

Hybrid Header Bidding Increases Revenue by 18%, New Research Finds

Header Bidding
Hybrid Header Bidding Increases Revenue for Publishers by 18%
Hybrid header bidding, an innovative technology that blends client-side and server-to-server header bidding strategies, has been shown to significantly increase revenue for publishers, MarTech Series…

What is Header Bidding?

Ad Technology, Header Bidding
What is header bidding and why you need it
Header bidding is an absolute must for publishers. Since it burst onto the scene in 2015, it has become the most popular and valuable programmatic…

OTT Monetization for Publishers: It’s Easier Than You Think

OTT & CTV
OTT Monetization for Publishers It’s Easier Than You Think
As OTT content and CTVs gain popularity, publishers are looking to profit from this expanding market through ad monetization. While this might sound like a…

What Is Google Ad Manager? Everything Publishers Need to Know

Ad Manager
What is Google Ad Manager Everything Publishers Need to Know
Google Ad Manager (GAM) is the world’s most popular ad management platform, and for good reason. GAM is a powerful tool that helps you optimize…

What is Ads.txt and How to Implement It in 2024?

Ad Technology
Ads.txt what is it and how to implement it
When there’s money to be made, there are fraudsters looking to take advantage. That is why the Interactive Advertising Bureau (IAB) Tech Lab created ads.txt…

The Complete OTT Monetization Guide for Publishers

OTT & CTV
The Complete OTT Monetization Guide for Publishers
As a publisher specializing in over-the-top (OTT) content, you are already fully aware of the power and potential of OTT and CTV. That being said,…

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