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A Cookieless World: How Publishers Can Adapt to This Inevitable Reality

Cookies, Publishers

The world of online publishing is rapidly changing, and one of the biggest shifts on the horizon is the move towards a world without third-party…

Interstitial Ads: Pros and Cons for Publishers

Monetization

If you’re a publisher, you’re always looking for new ways to generate more revenue from your website or mobile app. After all, generating revenue is…

Google’s New Side Rail Ads – A Publisher’s Guide

Publisher's guide to Google side rail ads

Google recently announced the launch of ‘side rail ads,’ a new ad format for AdSense that sticks to the sides of pages as users scroll.…

RPM vs CPM: What Publishers Need to Know

Ad Technology

If you’re a publisher, you’ve likely heard the terms RPM and CPM used as metrics to measure ad revenue. In fact, they are often used…

5 Ways to Avoid Banner Blindness | A Publisher’s Guide

Monetization, Publishers

Banner blindness, also known as ad blindness, is one of the biggest challenges facing publishers and advertisers alike. For advertisers, banner blindness means that potential…

The #1 Monetization Mistake That Loses Publishers Ad Revenue

Demand Partners, Header Bidding, Monetization, Publishers

#1 mistake that loses publishers ad revenue

Since 2013, we at Adnimation have been helping hundreds of publishers increase their ad revenue. And while publishers come in many different shapes and sizes, there are…

CTV Publishers – Why Choosing the Right Ad Monetization Solution is Critical

OTT & CTV

ctv publishers choosing best ad monetization solution

It’s no secret that the way we consume media has changed dramatically in recent years. With the advent of Connected TV (CTV), Smart TV, and…

How Adnimation Increased Y.M. Cinema’s Ad Revenue by 121%

Case Studies

Adnimation case study Y.M Cinema ad revenue increased 121%

Y.M. Cinema is a fantastic online magazine that focuses on news and insights related to cinematography and post-production. The website serves as a great resource…

Hybrid Header Bidding: The Future of Monetization

Ad Technology, Header Bidding

Over the past several years, header bidding has become one of the most popular programmatic advertising techniques used by publishers to generate ad revenue. When…

How a Major CTV Publisher Is Generating More Than $1,000,000 in Monthly Revenue With Adnimation’s CTV Fusion Tool

Case Studies, OTT & CTV

In October 2022, a major CTV publisher contacted us. The publisher, which operates apps on Roku, Amazon, Apple TV and Android TV, read about the…

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