Exchange Bidding Setup – Part 2
Yield Group Setup Quick Recap from Exchange Bidding Part 1, EBDA setup. The first article dealt with the complete setup of the Exchange Bidder networks…
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Exchange Bidding Setup – Part 1
Find out how to get started with EBDA and Yield Groups on Ad Manager.
Exchange Bidding for Publishers
Exchange Bidding for Publishers – The new Google monetization response to header bidding is now available for select publishers with Adnimation Introduction to Exchange Bidding…
Ad Manager, Adx, DFP: Google’s New Names
Ad Manager: The New Google Name for AdX and DFP Ad Manager is the new Google tool for ad management within websites. Most content publishers…
Ads.txt Analyzer Extension for Chrome
Fast and easy access to any website’s ads.txt file with a new and unique extension for Google Chrome. View and install here: Ads.txt Analyzer. Publishers Acknowledge:…
Monetization Platform: Myth or Reality
Monetization Platform. It sounds like a great promise for publishers. A single technology that solves all ad sales challenges and increases ad revenue. But is…
Ads.txt Publisher Guide
The Ads.txt initiative, backed by Google and the IAB, aims to reduce ad fraud. Publishers are encouraged to add this file to their websites, declaring…
Chrome Ad Filtering – The Publisher Angle
Chrome Ad Filtering AKA Google Ad Blocker Chrome Ad Filtering is the official name of the expected new feature of the most popular browser, also…
Higher CPM with One Website Tool
Higher CPM – How can I get it for my website ads? Collecting higher CPM payments for website ads must be the most common question…
Google Ad Blocker for Chrome – Everything Publishers Need to Know
Google Ad Blocker – The New Chrome Feature Google plans to release a new ad blocking feature for the Chrome browser for both desktop and…
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