Blog

Publishers, Beware: Google Ditches Title Tags for ‘Site Names’ on Mobile Search

Ad Manager
Google site names title tag mobile
Are you a publisher counting on Google Search to drive traffic to your site? If so, beware: Google recently announced that its mobile search results…

New Google Ad Manager UI for Programmatic Video Controls

Ad Manager
New Google Ad Manager UI for Programmatic Video Controls
Google has recently started to implement a new user interface (UI) update on its Ad Manager aimed at improving access to programmatic video controls. Publishers…

Publishers and CTV Ad Monetization: It Doesn’t Have to Be Complicated

OTT & CTV
With the growing popularity of Connected TV (CTV), publishers are seeking to capitalize on this expanding market through ad monetization. Sounds simple enough – after…

Ad-To-Content Ratio – Why Less Is More

Ad Technology, Monetization
Ad to Content Ratio, Why Less is More
Your website is generating excellent traffic, you’re consistently producing quality content, and now you want to take your ad revenue to the next level by…

Google AdX – How Publishers Can Join The Premium Exchange

AdX (Ad Exchange)
How to join Google AdX
Google AdX offers content publishers higher ad revenue than AdSense and other ad networks. Here’s how publishers can join the premium ad exchange. What is…

Content Recommendation as a Revenue Source for Websites

Ad Technology, Monetization
content recommendation players
Targeted content suggestions are no more a miracle but a treasured gift of modern technologies and algorithms. The online space knows what users are interested…

First CTV Monetization Google Product Granted to Adnimation

Ad Technology, Monetization, OTT & CTV
First CTV Google Monetization Product Granted to Adnimation
In a move to expand programmatic advertising in OTT and on Connected TVs, Google granted Adnimation a new product under the MCM program to monetize…

Diving Into Ad Tech Terminology

Ad Technology
Ad Tech Terminology
Ads are key drivers of commerce. Advertising helps the consumer to make the best purchasing decision by providing information about the product. The most common…

Q&A Video: Adnimation Monetization Platform for Publishers

Monetization, Publishers
AdTech Double Revenue
Stop dealing with AdTech, still double your website’s ad revenue. Tomer Treves, Co-Founder of Adnimation, explains why publishers love their monetization platform for publishers. Not…

Freedom of Access to Information

Monetization
Freedom of Access to Information
Access to information is a fundamental human right that is enshrined in international law. Along with freedom of speech and freedom of the press, freedom…

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