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Hybrid Header Bidding: The Future of Monetization

Ad Technology, Header Bidding

Over the past several years, header bidding has become one of the most popular programmatic advertising techniques used by publishers to generate ad revenue. When…

How a Major CTV Publisher Is Generating More Than $1,000,000 in Monthly Revenue With Adnimation’s CTV Fusion Tool

Case Studies, OTT & CTV

In October 2022, a major CTV publisher contacted us. The publisher, which operates apps on Roku, Amazon, Apple TV and Android TV, read about the…

Publishers, Beware: Google Ditches Title Tags for ‘Site Names’ on Mobile Search

Ad Manager

Are you a publisher counting on Google Search to drive traffic to your site? If so, beware: Google recently announced that its mobile search results…

New Google Ad Manager UI for Programmatic Video Controls

Ad Manager

Google has recently started to implement a new user interface (UI) update on its Ad Manager aimed at improving access to programmatic video controls. Publishers…

Publishers and CTV Ad Monetization: It Doesn’t Have to Be Complicated

OTT & CTV

With the growing popularity of Connected TV (CTV), publishers are seeking to capitalize on this expanding market through ad monetization. Sounds simple enough – after…

Ad-To-Content Ratio – Why Less Is More

Ad Technology, Monetization

Your website is generating excellent traffic, you’re consistently producing quality content, and now you want to take your ad revenue to the next level by…

Google AdX – How Publishers Can Join The Premium Exchange

AdX (Ad Exchange)

Google AdX offers content publishers higher ad revenue than AdSense and other ad networks. Here’s how publishers can join the premium ad exchange. What is…

Content Recommendation as a Revenue Source for Websites

Ad Technology, Monetization

Targeted content suggestions are no more a miracle but a treasured gift of modern technologies and algorithms. The online space knows what users are interested…

First CTV Monetization Google Product Granted to Adnimation

Ad Technology, Monetization, OTT & CTV

First CTV Google Monetization Product Granted to Adnimation

In a move to expand programmatic advertising in OTT and on Connected TVs, Google granted Adnimation a new product under the MCM program to monetize…

Diving Into Ad Tech Terminology

Ad Technology

Ads are key drivers of commerce. Advertising helps the consumer to make the best purchasing decision by providing information about the product. The most common…

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