OTT Ads: Why Advertisers Are Willing to Pay Such High CPMs
The popularity of OTT content, CTVs, and smart TVs is surging, and advertisers are taking notice. CPMs for OTT ads are remarkably high, often surpassing…
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8 Tips to Improve Ad Viewability | A Guide for Publishers
Ad viewability is one of the most crucial aspects affecting your ad revenue. After all, if users can’t see the ads on your site, advertisers…
Google MCM Program: Everything You Need to Know
Google’s Multiple Customer Management (MCM) program is a powerful tool that enables publishers to access Google AdX via a third-party partner. If you’re a small,…
Hybrid Header Bidding Increases Revenue by 18%, New Research Finds
Hybrid header bidding, an innovative technology that blends client-side and server-to-server header bidding strategies, has been shown to significantly increase revenue for publishers, MarTech Series…
What is Header Bidding?
Header bidding is an absolute must for publishers. Since it burst onto the scene in 2015, it has become the most popular and valuable programmatic…
OTT Monetization for Publishers: It’s Easier Than You Think
As OTT content and CTVs gain popularity, publishers are looking to profit from this expanding market through ad monetization. While this might sound like a…
What Is Google Ad Manager? Everything Publishers Need to Know
Google Ad Manager (GAM) is the world’s most popular ad management platform, and for good reason. GAM is a powerful tool that helps you optimize…
What is Ads.txt and How to Implement It in 2024?
When there’s money to be made, there are fraudsters looking to take advantage. That is why the Interactive Advertising Bureau (IAB) Tech Lab created ads.txt…
The Complete OTT Monetization Guide for Publishers
As a publisher specializing in over-the-top (OTT) content, you are already fully aware of the power and potential of OTT and CTV. That being said,…
What Is Google AdX (Google Ad Exchange)? The Complete Guide
As a publisher, you know how important it is to monetize your content effectively. Google Ad Exchange, better known as Google AdX, is a powerful…
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