Lazy Loading Ads – What Publishers Need to Know
As a publisher, you know how valuable a good user experience is. You also know how important it is to get the most out of…
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Adnimation Featured as Outbrain Success Story
Outbrain, one of the world’s leading recommendation platforms, published a success story about Adnimation. We have been a proud partner of Outbrain for years, enabling…
Interstitial Ads vs Banner Ads: Which Will Earn You More?
Banner blindness, the phenomenon of users ignoring ads on websites and apps, poses a big challenge for publishers. After all, if users don’t click on…
Ad Networks vs Ad Exchanges | What Publishers Need to Know
Ad tech is complex. And when something is complex, terms often get confused or misunderstood. A perfect example of this is the confusion between ad…
OTT Ads: Why Advertisers Are Willing to Pay Such High CPMs
The popularity of OTT content, CTVs, and smart TVs is surging, and advertisers are taking notice. CPMs for OTT ads are remarkably high, often surpassing…
8 Tips to Improve Ad Viewability | A Guide for Publishers
Ad viewability is one of the most crucial aspects affecting your ad revenue. After all, if users can’t see the ads on your site, advertisers…
Google MCM Program: Everything You Need to Know
Google’s Multiple Customer Management (MCM) program is a powerful tool that enables publishers to access Google AdX via a third-party partner. If you’re a small,…
Hybrid Header Bidding Increases Revenue by 18%, New Research Finds
Hybrid header bidding, an innovative technology that blends client-side and server-to-server header bidding strategies, has been shown to significantly increase revenue for publishers, MarTech Series…
What is Header Bidding?
Header bidding is an absolute must for publishers. Since it burst onto the scene in 2015, it has become the most popular and valuable programmatic…
OTT Monetization for Publishers: It’s Easier Than You Think
As OTT content and CTVs gain popularity, publishers are looking to profit from this expanding market through ad monetization. While this might sound like a…
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