How to Increase Ad Revenue in 2024 | 5 Tips for Publishers
“How can I increase my ad revenue?” In our ten years of existence as a monetization company, that’s by far the most common question we…
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How Adaptive Banner Ads Can Help Boost Your App’s Ad Revenue
If you’re a mobile app publisher, monetizing your app and generating ad revenue is likely a critical element of your business model. Sounds simple enough.…
What on Earth is EBDA? What Publishers Need to Know
Exchange Bidding in Dynamic Allocation, also known as EBDA or Open Bidding, is Google’s alternative to header bidding. But how exactly does it work and…
Yahoo Shuts Down Its SSP | What It Means for Publishers
It’s official – Yahoo is shutting down its supply-side platform (SSP). Yahoo notified its partnering publishers and monetization companies that it is shuttering its SSP…
How to Monetize Your OTT Content with Ads
You have quality and engaging over-the-top (OTT) content – kudos! Now, you need to start monetizing it in a way that will earn you the…
What Are Google’s Publisher Provided Signals (PPS)?
As the advertising world braces for the inevitable demise of third-party cookies, tech companies are hard at work developing cookie alternatives. Enter publisher provided signals…
5 Best Taboola Competitors & Alternatives for Publishers
Taboola is a popular native advertising and discovery platform that helps publishers monetize their websites. But it’s not the only option available. If you’re here,…
Top 10 Best Ezoic Alternatives for Publishers in 2024
If you’re looking for the best Ezoic alternatives and competitors, you’ve come to the right place. Finding the best possible monetization partner is critical for…
What on Earth Is a Supply Side Platform (SSP)?
Ya, we know, yet another ad tech acronym… Ad tech terminology is confusing, we get it. That’s why we’re going to do our best to…
Help! What on Earth is an Ad Exchange? A – Z Guide
If you’re a publisher looking for more information on ad exchanges, you’ve come to the right place. Ad exchanges are an essential part of the…
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