SSPs vs DSPs | What On Earth Is the Difference?
Ad tech terminology is confusing. Add in the seemingly endless number of ad tech acronyms, and it gets even more confusing. In this article, we…
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What IAB’s New Video Ad Classification Means for Publishers
The Interactive Advertising Bureau (IAB) Tech Lab has introduced a revised set of specifications for video ads, changing the definition of instream and outstream ads…
Exclusive Interview with Adnimation CEO Maor Davidovich in The World Financial Review
Adnimation Co-Founder and CEO, Maor Davidovich, recently shared his insights on Adnimation and on the advertising industry as a whole in an exclusive interview with…
Google AdX vs AdSense: Which One Will Make You More Money?
I want to earn more from ads on my website but I’m not sure which monetization tool yields higher ad revenue – AdX or AdSense?…
Native vs Display Ads | What’s Better for Publishers?
Native ads and display ads are two of the most popular ad formats. But what’s the difference between them and which ones are better for…
5 Best CTV SSPs for Publishers in 2024
With a plethora of CTV SSPs available in the market, choosing the right one can be a daunting task for CTV publishers. Choosing the right…
CTV Monetization for Publishers: How to Maximize CTV Ad Revenue
If you’re a publisher looking to maximize your CTV ad revenue, you’ve come to the right place. Rather than making you comb the article to…
What’s a Good Ad Fill Rate? Fill Rates Explained
We know how frustrating it is to click on an article only to have to scroll to the bottom to find the answer to your…
Top 10 Best Monumetric Alternatives for Publishers in 2024
As a publisher, it’s essential to choose the right monetization company. While Monumetric offers a monetization solution for publishers, it may not be the perfect…
10 Best Header Bidding Companies for Publishers in 2024
Header bidding is an absolute must for publishers. But you’re here, so you already know that. So we’ll spare you the long-winded explanation about the…
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